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Research papers

Are early triers innovators?

In this paper, we first argue that the word "innovator" may be inappropriate to describe early triers of new grocery products, because such products are often not real innovations. Besides, an innovator is classically defined as the adopter of a new...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Jean-Nöel Kapferer, Gilles Laurent
September 1, 1980
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Citation

Kapferer and Laurent (1980a, September 01). Are early triers innovators?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-early-triers-innovators-